I don't think you understand the issue that Jon is addressing at all. It is not about the JJ being too expensive. It is not about it being more expensive in the US than it is in Europe. It is about the fluctuation in price (or lack thereof) when exchange rates change. Let's take your example of the Jeep. Forget about it being the equivalent of $61K in Switzerland versus $29K in the US. That is not the complaint. Accept that as a cost of buying an overseas product. The price of the car is listed as $61K USD. So it costs you 57400 CHF to buy the 61000 USD needed to purchase the car. Remember that the price of the car is actually given in USD, not CHF. Now the dollar begins a freefall against the franc. Suddenly you can get $61K USD for the bargain rate of only 55000 CHF. So you take your 55K CHF to the car dealer and ask to buy a car. But the dealer says, "I'm sorry. The price is 57400 CHF, which is now equivalent to $64K USD. He just raised the price by $3000 USD, even though the listed price is $61000. His cost has not changed, and he is now importing the cars for less CHF, but he is not passing that exchange rate savings on to the buyer, despite the price of the car being listed in USD.
It is not about the JJ being more expensive than other rebreathers, or being more expensive in the USA. It is about the price being listed in Euro yet being held constant in USD, essentially raising the price to the buyer and harming sales and the reputation of the manufacturer. Curt has now explained that his deal with JJ was in USD, not in Euro. And he has now dropped the price from $10,250 to $9,000. That is still a higher premium in terms of Euro than it was before the exchange rate dropped, but certainly not as much as before JonT started this thread. It is NOT about a JJ costing more than 6778 Euro in the US. Curt spent the time and effort to become the exclusive distributor for JJ in the US. It is about the premium over that price increasing as the exchange rate falls because a supposedly Euro-priced item is being treated as a dollar-priced item.
Jon has enough rebreathers to last several lifetimes. Whether or not he wants to add a JJ to his arsenal, he has every right to question the pricing policy. Think of how much he has already saved people here by getting the price dropped from $10,250 to $9,000. Of course that won't make Curt happy.